Tuesday, May 10, 2005

Signs, Signs, Signs

We use signs to lead customers to your business. The number or signs you need depends upon the location of your space. A store front may need only one, or possibly two, signs to lead drivers and pedestrians to the front door of the business. An office on the second floor in the back of a large building may require a sign out front that can be seen from the street, a sign at the parking lot to tell people in which direction to walk, another sign telling them to turn a corner, a sign at the doorway of the building so they will enter the right door, a sign that points the way once you get inside the building, and a sign on the door of the office. The rule is to make sure your customers are never in doubt about which way to go, because that gives them time to change their minds!